The law on data protection sets out several different reasons for which a company may collect and process your personal data.
Consent:
In specific situations, we can collect and process your data with your consent. For example, when you tick a box or fill out an online form.
When collecting your personal data, we’ll always make clear to you, which data is necessary in connection with a service.
Contractual obligations:
In certain circumstances, we need your personal data to comply with our contractual obligations.
For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.
Legal compliance:
If the law requires us to, we may need to collect and process your data.
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
We will not use your purchase history to send you or make available personalised offers.
We may combine the shopping history of many customers to identify trends and ensure we can keep up with demand or develop new products/services.
When do we collect your personal data?
When you visit our website and use your account to buy products.
When you create an account with us.
When you engage with us on social media.
When you contact us by any means with queries, complaints etc.
When you fill in any forms.
What sort of personal data do we collect?
If you have a web account with us: Your name, billing/delivery address, orders and receipts, email and telephone number.
Details of your visits to our website:
We gather information using cookies in your web browser. This is used to keep items in your basket between sessions on our website, so you can continue to shop where you left off.
When you view a page on our website, it and a small file called a cookie are downloaded to your computer. A cookie stores small amounts of data but no personal information! This information is used strictly for traffic analysis only. Most browsers allow you to refuse/block cookies or should give you an option to accept or decline on the certain pages.
We may use Google Analytics to collect visitor data and analyse traffic on our site.
This information helps us understand what customer interests are and how we can improve our website for customers.
We do not sell any information we store or give it away for any marketing or data-mining purposes
Here’s how we’ll use your personal data and why:
To process any orders that you make by using our website. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations. For example, your details may need to be passed to a third party to supply or deliver the product that you ordered, and we may keep your details for a reasonable period afterwards to fulfil any contractual obligations such as refunds, guarantees and so on.
To respond to your queries, refund requests and complaints. Handling the information, you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this based on our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account.
To process payments and to prevent fraudulent transactions. We do this based on our legitimate business interests. This also helps to protect our customers from fraud.
To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
How we protect your personal data:
We know how much data security matters to all our customers. We will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our website using ‘https’ technology.
Access to your personal data is password-protected, and sensitive data (such as payment card information) is secured by SSL encryption.
How long will we keep your personal data?
Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
Who do we share your personal data with?
We sometimes share your personal data with trusted third parties.
For example, delivery couriers, for fraud management, to handle complaints.
We provide only the information they need to perform their specific services.
They may only use your data for the exact purposes we specify in our contract with them.
We work closely with them to ensure that your privacy is respected and protected always.
If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.
We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.
Contacting the Regulator:
If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. You can contact them by calling 0303 123 1113.