This Story of The Landy tells the history of the much-loved 4x4.
The Second World War proved, the value of a basic 4-wheel drive vehicle of rugged construction. The success of the American Jeep inspired the Wilkes’ brothers Maurice and Spencer, who ran the Rover Car Company, that a British version would be well received. Launched in 1948, there were some unexpected owners for such a utilitarian car, including King George VI and Winston Churchill. Once the British Army embraced it as their vehicle of choice, the Land Rover’s place in motoring’s Hall of Fame was secured. Since those days, the company has gone on to invent the concept of the luxury 4x4 with the launch of the Range Rover in 1970, and has added further with the Discovery and the Freelander.
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